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Lead UX Researcher and Designer

  I create seamless end-to-end experiences.  

This involves: 

  • Understanding business objectives, brand guidelines, and technical processes.

  • Identifying user mental models, needs, and desires. 

  • Partnering with subject matter experts.

  • Strategizing and designing for various touchpoints, which may include a public or an authenticated site, a mobile app, print materials, and more.

Case Studies

Personalized Insights

Information and suggestions driven by artificial intelligence to help customers better manage finances

Offers Redesign

Cross-channel strategy for marketing products and services to new and current customers

Intro to Investing

A self-guided learning experience for new and novice investors

Accessibility in the Workplace

A method for employees to quickly and easily request accommodations

Children's Mental Health and Well-Being

Creation of a children's book series to unveil the effects of stigma and encourage an alternate future

Children's Mental Health and Well-Being

Creation of a children's book series to unveil the effects of stigma and encourage an alternate future

Autonomous Vehicles and Smart Cities

An exploration of how technology may evolve to support future infrastructure

© 2026 Kate Gould All Rights Reserved

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